Rodrigo Garcia Rojas Villegas
Head of Marketing Services, Navitas University Partnerships North America (UPNA)
Rodrigo Garcia Rojas Villegas is the Head of Marketing Services for Navitas North America. His experience includes more than 10 years in the international education space where he has specialized in marketing communications, branding, and digital marketing for higher education institutions.
Rodrigo began his university studies at Fraser International College (FIC) and was part of its first cohort of Latin American students. Upon transferring to SFU, Rodrigo graduated with a Bachelor of Arts in Communications. After starting his career in international education at an ESL school in Vancouver, Rodrigo joined Navitas in 2016. That same year, he started postgraduate studies at McMaster University and now holds a Master of Communication Management.
Over the course of his career, Rodrigo has had the opportunity to present on marketing communications initiatives at conferences including CBIE and the Annual Marketing and Communications for Post Secondary Conference.
Born and raised in Mexico City, Rodrigo currently lives in Vancouver with his fiancée Ana. Outside of work, Rodrigo is passionate about basketball and can often be found playing or watching his favourite sport.